Sex in Advertising Sells, So Why Not to the Over-50s?
(This article originally appeared on FabOverFifty.com.) Marketers have a sex problem. They slather it liberally onto any brand surface where it might stick — the ultimate consumption aphrodisiac. No...
View ArticlePoll: Did This Holiday Commercial Go Too Far?
Nobody wants to be alone over the holidays. It’s a subject Germany’s largest grocery chain takes on in a new, nearly-two-minute ad that, quite literally, has the whole world talking. Headlines from...
View ArticleLate Night Commercials Aren’t So Funny Anymore
There once was a time when the act of watching television was completely carefree and always good for a few laughs. Like, when my friends and I were young, strong and nicely baked. To the point where...
View ArticleWhat Older Women Want Advertisers to Know
(This article appeared previously on HuffingtonPost50.com.) All women who are 50 or older know the shopping ordeal. We are willing. We’ve got the looks. We’ve got the money. What older women don’t have...
View ArticleIn Boomer-Targeted Ads, Stereotypes Are the Norm
Editor’s Note: This guest essay was contributed by Jeff Millman, chief creative officer at GKV, one of the mid-Atlantic’s largest integrated marketing agencies. OK, boomers are finally getting some...
View ArticleGetting Advertisers to Think Differently About Aging
Do you ever feel that advertisers and marketers don’t understand, or really speak to, people over 50? That they’re missing what 21st century aging is all about? Then you’ll be interested to see what...
View ArticleDrug Prices in TV Ads: How Transparent Are They?
(Update: On July 8, 2019, a federal judge blocked the Trump administration order that would have required drug companies to include prices in their TV ads. A Health and Human Services spokeswoman said...
View ArticleCindy Gallop: Disrupting Ageism in Advertising
Cindy Gallop loves to tell people how old she is. She says it’s a special number because it’s a subtotal of your learnings, life experiences and everything you’ve been through to date. “I’m fifty-nine...
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